A Fresh Look, Same Bold Mission: The Story Behind Our Brand’s Refresh.

Today, we're excited to share a transformation that honors our roots while embracing our future.

From our beginnings, Beam has been driven by one mission:
To build the world’s simplest way to checkout.  

This mission didn’t just guide us—it sparked a journey of problem-solving and continuous learning that has made Beam one of the fastest-growing payment platforms in Thailand.

A Journey of Purpose

 In a market where convenience was often an afterthought, we dared to ask "What if?" What if payments could be faster? What if infrastructure could be more reliable? What if technology could empower people in meaningful ways?

These questions led us to solve real problems, like the cumbersome payment processes many Thai businesses faced. For instance, account transfers that required multiple steps, from sharing account numbers to verifying payment, resulted in potential security risks and low payment conversions.

We’ve grown by listening to our merchants, expanding our offerings, and evolving into a partner focused on solving real challenges.

While we support thousands of merchants and facilitate over 5 billion Baht in payments annually, the heart of Beam lies in how we've continually redefined our vision. We’ve grown from a simple checkout service to a comprehensive payments service provider, reaching key milestones along the way:

• A checkout experience that sets new standards for speed and reliability

• Licensed embedded payment infrastructure that drives partner success

• Back-office solutions that streamline operations and fuel growth

So, Why a Change? Why a New Look?

As Beam has matured, so too has our brand. Our brand refresh isn't about leaving our past behind, it's about making room for new possibilities. So while we have a refreshed logo and a vibrant color palette, our core mission remains intact: to make payments effortless and accessible.

Our refreshed identity, element by element

A Logo That Reflects Progress

Our new look captures the spirit of our original identity while embracing a brighter, faster future. The redesigned “B” represents more than just our name; if you look closely, you’ll see a beam of light moving forward—a visual nod to the clarity, speed, and transparency that drive our services.

Just as a beam of light cuts through the darkness, Beam will continue pushing the boundaries of payment solutions, boldly lighting the way forward.

An Expanded Color Palette to Match Our Ambitions

Our color evolution is more than just aesthetics. Initially, we chose colors for clarity and simplicity. As our ambitions grow, we've expanded the palette to express our energy better. Our primary colors—blue, teal, and purple—convey trust and reliability, while vibrant touches of orange add warmth and a sense of urgency, allowing us to connect more dynamically with our audience.

The secondary palette, featuring hues like maroon and starlight, gives us the freedom to play, experiment, and innovate. It’s our way of saying we’re here to break norms and stay agile as we adapt to meet new challenges. 

Typography That Speaks With Character

Our typographic choices are bold, modern, and full of character. With Stolzl and Noto Serif, we mix playfulness with clarity. This combination wasn't just picked for its look; we tested different styles to see which felt most aligned with our values. The result? A typographic style that emphasizes key messages and shows that we’re serious about innovation but never too serious to be approachable.

Our New Look Website: https://beamcheckout.com

The revamped website is more than just a fresh coat of paint—it’s a complete support hub for your business. Now, you can explore everything Beam offers to help businesses across industries. Beyond the visuals, we’ve made it effortlessly accessible and filled with essential information, thanks to valuable feedback from our users. Our new blog section is here to inspire, with thought-leading tips and strategies to help businesses grow, succeed, and stay ahead.

Looking Ahead

Our promise is to keep pushing boundaries, question what’s possible, and put our users first. In the coming months, you'll see this promise come to life through:

• Groundbreaking new products (stay tuned!)

• Enhanced user experiences

• Stronger partner collaborations

• Continued progress in payment solutions 

This is only the beginning, and we’re excited to bring you along on what comes next!