JamboLive x Beam: Shaping the Next Frontier of Live Selling in Thailand

Have you heard of live selling? 

If you’ve been keeping an eye on the latest trends, you’ve likely come across the term “live selling.” 

Imagine a virtual marketplace where you can interact with sellers in real time, ask questions, see product demonstrations, and make purchases—all from the comfort of your home. Live selling has transformed online shopping into a dynamic, real-time experience that’s as engaging as it is effective.

And today, we’re thrilled to announce a partnership that’s set to take this revolution even further. JamboLive and Beam are teaming up to redefine social commerce in Thailand, making shopping easier and more secure!

What’s Live Selling? 

Live selling involves broadcasting audio and video content over the internet in real time. What makes it particularly exciting is how it brings together the immediacy of live interaction with the convenience of online shopping. Brands can showcase products, engage directly with viewers, and even close sales—all within a single live session.

The Popularity of Live Selling 

The popularity of live selling has skyrocketed, especially in social commerce. According to a report by Grand View Research, the global live-selling market is projected to exceed $247 billion by 2027, with Asia leading the charge in this e-commerce revolution.

What's particularly exciting is how live selling is democratizing e-commerce. It's not just big brands that are benefiting – small businesses and individual sellers are finding success through this medium. The personalized, interactive nature of live selling allows these smaller players to build strong connections with their audience, leveling the playing field in the competitive world of online retail.

The Benefits of Live Selling for Online Sellers

Live selling offers many benefits that traditional e-commerce simply can’t match. Here's why live selling is a game-changer for online sellers:

1. Enhanced Engagement and Social Presence: Live selling transforms online shopping into a highly interactive experience. Sellers can chat with hundreds or thousands of customers simultaneously, making their brands more relatable and engaging.

2. Accelerated Conversion: The immediacy and interactivity of live selling can dramatically boost conversion rates. According to a 2021 McKinsey report, live selling generates conversion rates approaching 30% — up to 10 times higher than conventional e-commerce.

3. Trust Building: By allowing customers to see products in action and interact directly with sellers, sellers create a transparent shopping environment that fosters trust and authenticity. 

4. Urgency and Exclusivity: Live selling often features limited-time offers, tapping into the fear of missing out (FOMO) and encouraging quick purchasing decisions.

Introducing JamboLive: Thailand’s All-in-One Powerhouse 

Who’s JamboLive? 

JamboLive is a cutting-edge platform that’s been making waves across Asia. After becoming the number one platform in Taiwan and Malaysia in 2023, with a GMV exceeding 80 billion THB, JamboLive is now bringing its powerful capabilities to Thailand.

What sets JamboLive apart?

JamboLive isn’t just another platform, it’s a comprehensive live-selling management powerhouse with features like:

• Unlimited Order Handling: Whether you're dealing with hundreds or millions of comments during a live session, JamboLive ensures that no order is missed.

• Multi-Platform Sales Integration: Seamlessly connect your inventory to sell across multiple platforms, including Facebook, Instagram, and TikTok.

• Comprehensive Billing Summaries: Easily consolidate payments after each live session, streamlining your process.

• Versatile Features: From live auctions to random giveaways, JamboLive offers a variety of tools to keep your audience engaged and your sales growing.

Overcoming Live Selling Challenges: The Power of Partnership

Despite its many benefits, live selling comes with its own set of challenges—limited payment methods and the risk of fraud being among the top concerns. Manually checking payment slips can be a hassle, especially when dealing with high order volumes. This is where our partnership comes into play.

The JamboLive and Beam Partnership: Elevating the Shopping Experience

To address these challenges, JamboLive has partnered with Beam, a leading online payments platform, to deliver a secure and seamless payment experience. This collaboration is designed to enhance every aspect of the shopper's journey, from order placement to payment completion—smoother and easier than ever, compared to traditional methods that often involve multiple steps and manual follow-ups.

Here’s how it works:
1. Sellers start live selling.
2. Shoppers comment with the product code to make a purchase.
3. JamboLive’s system automatically sends a payment link via chat.
4.  Shoppers complete the payment.
5. The system updates the order status and is ready for shipment.
6. Once the product is shipped, the bill is closed automatically.

How Beam Completes the Picture

• Comprehensive Payment Methods: Beam supports a wide range of payment options, including domestic and international credit cards (Visa, Mastercard, AMEX), installment plans, QR PromptPay, e-wallets, and more.

• All-in-One Platform: Sellers can manage transactions effortlessly, with automatic payment status updates, eliminating the need for manual slip checks and reducing the demand for additional manpower.

• Optimized Payment Experience: Designed with the user in mind, Beam ensures a smooth, intuitive checkout process for shoppers of all ages.

Conclusion

The partnership between JamboLive and Beam marks a significant step forward for social commerce in Thailand. By combining JamboLive’s powerful platform with Beam’s secure payment solutions, we’re not just addressing the challenges of live selling—we’re creating new opportunities for sellers to connect with their customers in meaningful ways.

This collaboration is about more than just smooth transactions; it’s about enhancing every aspect of the shopping experience. Whether you're engaging with customers live or closing sales through videos, our partnership ensures that every interaction is seamless, secure, and designed to build lasting trust.

As we move forward together, we’re committed to shaping a future where social commerce is more efficient, personal, and impactful. This is just the beginning, and we’re excited to see what we can achieve together.